If we can create a campagn poster that scrapes and is rebellious, it still has to fit within the preset but it can't be a goody-goody poster? Staying true to the "Illumination in darkness" theme we created artwork that displays how the walls of the city change during the darkness of the night. We’ve brought the artwork to life in a urban animation that resembles the city by nighttime..
Did we mention that we also created the custom letters? 5 different letters for 5 different creators.
The campaign consisted of out-door posters in both light and dark versions and animations for full HD LCD Displays spread around the urban center of the city Rotterdam.