WELCOME
TO OUR GUESTHOUSE
CLIENT: THEATER ROTTERDAM
PROJECT: SOCIAL CAMPAIGN / BRANDING
Welcome To Our Guesthouse (WTOG) is a platform for a new generation of creators. The meeting between the makers, professionals from the theater world and the public is central to this. We were asked to create a campaign visual that would reflect the illumination in darkness theme.
TYPE OF WORK:
ARTWORK
ANIMATION
CONCEPT
DELIVERABLES:
ANIMATION
SOCIAL VISUALS
ILLUMINATION IN DARKNESS
Create a campaign poster that scrapes and is rebellious, still has to fit within the present but can't be a goody-goody poster? Staying true to the "Illumination in darkness" theme we created artwork that displays how the walls of the city change during the darkness of the night. We’ve brought the artwork to life in an urban animation that resembles the city by night time..
Did we mention that we also created the custom letters? 5 different letters for 5 different creators.
FROM OUT-DOOR POSTERS
TO DIGITAL SCREENS
The campaign consisted of outdoor posters in both light and dark versions and animations for full HD LCD Displays spread around the urban center of the city Rotterdam.
