Create a campaign poster that scrapes and is rebellious, still has to fit within the present but can't be a goody-goody poster? Staying true to the "Illumination in darkness" theme we created artwork that displays how the walls of the city change during the darkness of the night. We’ve brought the artwork to life in an urban animation that resembles the city by night time..
Did we mention that we also created the custom letters? 5 different letters for 5 different creators.
The campaign consisted of outdoor posters in both light and dark versions and animations for full HD LCD Displays spread around the urban center of the city Rotterdam.