BACK ON TRACK

CLIENT: THEATER ROTTERDAM
PROJECT: CAMPAIGN ANIMATION
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From 2 September 2020, Theater Rotterdam will open again after a turbulent time. To draw attention to this, they have developed an opening campaign with Vruchtvlees that will be visible both offline and online. Based on the campaign image we created a 3D physics animations for the digital screens in the city and visuals for social media.

TYPE OF WORK:
3D PHYSICS
ANIMATION
CONCEPT
MOTION DESIGN


DELIVERABLES:
CAMPAIGN ANIMATION
DITIAL AD DISPLAY VIDEOS
SOCIAL MEDIA VISUALS

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TAKE ON NEW FORMS AND BE COMPLETELY MIXED UP

The idea behind the campaign is as follows: We are open again, different than usual but as exciting as always! The world fell apart and now it's coming back together. We have to relate ourselves again, to theater and to each other… and look for new, playful ways to relate to each other and their environment. The season will be modular and exciting, you can always expect something different.

This thought is represented by the monogram, which can be taken apart and put back together. The different parts of the monogram can relate differently to each other, take on new forms and be completely mixed up.

IN THE ONE AND A HALF METER SOCIETY WE WALK UNKOWN ROADS

Theater Rotterdam will do things differently this autumn. In the one and a half meter society we walk unknown roads, creating new perspectives and encounters. Theater makers take you on their own track every week, whereby every room, corner, corridor or staircase can be a stage.

With the special series Tracks, Theater Rotterdam invites you to relate to our building and our halls in a different way; to theater and its actors, dancers and performers; and to all the other visitors around you. Who are we? What are we doing here? And what can we learn from each other? Put on your naughty shoes and go on an adventure with us. Modular and exciting, you can always expect something different.

More work

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